How Platinum XP Brought World Cup Events to Life

During the tournament, the City of Kansas City, Missouri, and the Economic Development Corporation of Kansas City, Missouri (EDCKC) transformed Union Station into the City of Entrepreneurs Marketplace, a five-week activation showcasing more than 100 local businesses, brands, artists, makers, food vendors and community organizations.

Platinum XP helped bring the marketplace to life through custom environmental branding designed to stand out within one of Kansas City’s most iconic destinations.

The team produced and installed a custom archway standing over 10 feet tall with extended cutout elements at the entrance, creating a bold arrival experience for guests. Multiple silicone edge graphic displays reinforced the event branding throughout the marketplace, helping create a cohesive environment from the moment visitors entered.

The result was a highly visible branded experience that turned Union Station into a miniature ecosystem while creating a welcoming destination for visitors from around the world.

For a private World Cup event hosted by FNBO for VIP guests, Platinum XP partnered with Vega Group to transform Besos y Abrazos at the Power & Light District into an immersive branded experience while building on the venue’s Latin-inspired atmosphere.

Custom environmental graphics carried the event brand throughout the space, including TV displays, hanging banners, table wraps, a customized DJ booth, and wayfinding.

By extending the brand from the entrance through the interior and into the outdoor spaces, Platinum XP created a cohesive experience across the entire venue. Guests connected with the brand whether they were gathering at the bar, celebrating on the dance floor or enjoying the patio that opens into the heart of the entertainment district.

When Pitch Lenexa hosted the World Cup watch party finale, Platinum XP worked alongside Bishop-McCann to turn Pitch Lenexa’s brand into an interactive activation.

Working with a late-stage request and a tight deadline, the team designed, fabricated, and installed a custom dimensional photo backdrop featuring physical soccer balls. The installation gave guests a place to gather and commemorate the final game of the tournament.

Rather than simply displaying the event logo, the custom installation encouraged guests to interact with the brand and created a memorable photo opportunity to close out the celebration.

Make Your Next Event Stand Out

Planning an event in Kansas City? Connect with Visit KC’s Convention Services team to explore how local partners like Platinum XP can help create a memorable experience for your attendees.

Contact Us