With two shoeboxes of postcards tucked under his arms, discover how an ambitious teenage boy from Nebraska set out to create an iconic company in Kansas City, Missouri, the heart of America. More than 116 years later, our billion-dollar brand is one of the world’s largest creative communities. Hallmark features a diverse portfolio of innovative businesses, continues to enrich lives, and cultivate a more emotionally connected world.
If you love history, friendships and partnerships, ingenuity and innovation, craftsmanship and fine artifacts, you may become as fascinated by our compelling Hallmark story as we hope you to be. The Hallmark Visitors Center is FREE to visit and offers something for everyone: a walk through time, our collection of Christmas Trees, highlights from Hallmark Media and Keepsake Ornaments, a real bow-making machine, and featured special exhibitions.
Reservations are recommended for groups of 15 or more Tuesday through Friday.
Entrance to the Hallmark Visitors Center is located at the base of Hallmark Headquarters, next door to Kaleidoscope.






















