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Marketing Toolkit: Sunsational KC
This summer, the CVA’s value-based marketing campaign, Sunsational KC, will reach more than 11 million potential visitors across the 5-state region. Now in its second year, Sunsational KC aims to surpass last year’s success with even more exciting marketing initiatives.
Sunsational KC by the Numbers:
- 11 million - Potential visitors in the 5-state region that will experience the CVA’s summer marketing campaign
- $1.1 million - Summer advertising campaign featuring TV, radio, online, newspaper, direct mail, PR, social media and more
- 275,000 - Monthly visitors to VisitKC.com, Kansas City's #1 travel-planning site
- 140,000+ - Number of special offer coupons downloaded during last year's campaign
Submit a Sunsational Special Offer
YES, you can still submit a special offer for Sunsational KC. The promotion runs through the end of August. Again, this is a FREE promotion to our members.
You can load multiple offers and control blackout dates and offer components.
> Load Your Sunsational KC Offer at VisitKC.com/Member
> "How-To Guide" - Load Your Sunsational Offer
Download Flash Banners
We have developed a series of Sunsational KC online banners you can download and place on your Web site.
> View Downloadable Flash Banners
Logos, Standard Banners, Web & E-mail Headers
Download variations of the Sunsational KC logo, standard online banners, e-mail headers and more.
Link to Sunsational KC Savings & Deals
If you are unable to include the Sunsational KC graphics in your online marketing, we ask that you place a link(s) to the Sunsational KC special offers section in your materials. You can choose to link to the main special offer page or any of the other Sunsational sections.
> View Sunsational KC Web Links
Promotional Copy
We invite you to repurpose the promotional copy to market Sunsational KC this summer. Please feel free to use the descriptions on your Web site and in any of your marketing materials.
Let's Get Social
We encourage you to include links and imagery for Sunsational KC on your blogs, social media pages like Facebook and in your e-mail marketing communications.
If you have questions on including Sunsational KC in your marketing materials, please contact Brandon Billings at 816-691-3842.