We want to thank you for your participation in our 2010 citywide, leisure marketing campaigns. The four marketing campaigns – Chill Out in KC, Sunsational KC, Fall for KC and Season of Magic – generated record traffic to VisitKC.com.

Now, it’s time to get started on our 2011 leisure marketing efforts. The CVA officially launched its winter campaign, Chill Out in KC on Monday, January 11.

Marketing highlights include:

• Highly-targeted, rich-media online banner campaign (5-state region)
• Exposure to 200,000 visitors per month via VisitKC.com, Kansas City's #1 travel-planning site
• E-mail marketing to the CVA's 100,000 opt-in Regional Traveler Database
• Search engine marketing (5-state region)
• Targeted publicity with regional and national media outlets
• Social Media: Kansas City has nearly 28,000 fans on Facebook and 3,000 followers on Twitter

We still need your help to make the Chill Out in KC promotion a citywide success. We encourage you to promote Chill Out in your marketing materials. We have created this simple promotional toolkit to help you market Chill Out in KC.

Sample Banner Ad

1. Submit a Chill Out in KC Special Offer

YES, you can still submit a special offer for Chill Out in KC. The promotion runs through mid-March.

Again, this is a FREE promotion to our members. You can load multiple offers and control blackout dates and offer components.

> Load Your Chill Out Offer(s) at VisitKC.com/Member
> "How-To Guide" - Load Your Chill Out in KC Offer
> Member Extranet

2. Download Marketing Graphics: Banners, Logos, Web & E-mail Headers

We have developed a series of Chill Out in KC online banners you can download and place on your Web site. You can also download e-mail headers and the Chill Out in KC logo.

> View Chill Out Banners & Logos

3. Download Online Banner Ads

The KCCVA is promoting Chill Out through a wide variety of marketing channels including online banner ads throughout our 5-state region. You can also add these online banners to your Web site(s) to help us promote Kansas City.

> View Online Banner Ads

4. Link to Chill Out in KC Savings & Deals

If you are unable to include the Chill Out graphics in your online marketing, we ask that you place text-based links to the special offers section in your materials. You can choose to link to the main special offer page or any of the other Chill Out in KC sections.

> View Chill Out in KC Web Links

5. Promotional Copy

We invite you to re-purpose the promotional copy to market Chill Out this winter season. Please feel free to use the descriptions on your Web site and in any of your marketing materials.

> View Chill Out Promotional Copy

6. Let's Get Social: Social Media Marketing

We encourage you to include links and imagery for Chill Out on your blogs, social media pages like Facebook and in your e-mail marketing communications.

> View Web Links
> View Downloadable Graphics
> View Promotional Copy

If you have questions on including Chill Out in KC in your marketing materials or need additional information on our winter promotion, please contact Brandon Billings at 816-691-3842.