The Kansas City Convention & Visitors Association markets the Greater Kansas City area as a favored destination for visitors and conventions.

Seasonal Marketing Campaigns: Chill Out in KC

Overview

We want to thank you for your participation in our 2009 citywide, leisure marketing campaigns. The four marketing campaigns – Chill Out in KC, Sunsational KC, Fall for KC and Season of Magic – generated record traffic to VisitKC.com. The special offers section of the Web site produced nearly 1.2 million page views.

Marketing highlights include:

• Highly-targeted, rich-media online banner campaign (5-state region)
• Exposure to 200,000 visitors per month via VisitKC.com
• E-mail marketing to the CVA's 100,000 opt-in Regional Traveler Database
• Search engine marketing (5-state region)
• Targeted publicity with regional and national media outlets
• Social Media: KC has nearly 28,000 fans on Facebook and 3,000 followers on Twitter

Member Marketing Toolkit

We are also asking for your help in promoting Chill Out in KC this season.  We have created a Marketing Toolkit to help you market Chill Out in KC.

The Marketing Toolkit includes:

• Downloadable Marketing Graphics
• Download Banner Ads
• Promotional Copy
• Chill Out in KC Web Links
• Photo Library
• “How to Guide” – Load a Special Offer(s)

Get Started

• Visit Chill Out in KC Marketing Toolkit

Sample Banner Ad

Vote for Kansas City - World Cup Petition

2009 Summer Campaign Overview

The Kansas City Convention & Visitors Association has officially launched its new Sunsational KC 2009 summer marketing campaign.

The $1.3 million leisure advertising campaign is one of the largest media buys in the CVA's history. The ads will target the top drive markets for Kansas City travelers: Des Moines, Lincoln, Manhattan/Topeka, Omaha, Tulsa, St. Louis, Wichita and Springfield, Mo. The campaign will run through mid August.

The CVA has developed a Marketing Campaign Sitelet to provide you with an overview of this year's campaign.

• Launch Marketing Sitelet

Log on to Member Extranet

Quickly update your information for CVA marketing materials and check conventions sales leads.

How to:

• Add an Event
• Add a Special Offer

2009 Member Events

Review a list of member events planned in 2009.

Become a Member

Kansas City's convention and tourism industry generates more than $3.1 billion each year to the local economy. Learn how membership can benefit your business.

If you need more information about CVA membership, please e-mail Karen Myer.