Kansas City, MO. — The Kansas City Convention & Visitors Association (KCCVA) announced today that it has been awarded accreditation from the Destination Marketing Accreditation Program (DMAP). DMAP is an international accreditation program developed by the Washington, D.C.-based Destination Marketing Association International (DMAI). In earning the DMAP accreditation, destination marketing organizations (DMOs) communicate to their community, buyers and potential visitors that their DMO has attained a significant measure of excellence. The KCCVA joins only 40 organizations in the world to receive this accreditation.

"The KCCVA is honored to receive the Destination Marketing Accreditation from DMAP," said Rick Hughes, president of the KCCVA. "We are very pleased to be recognized in the destination marketing community for providing outstanding services in accordance with international standards and benchmarks in this field."

"By applying for and receiving DMAP accreditation, the KCCVA has demonstrated a commitment to quality programs and services," said Barry Biggar, CDME, DMAP Board Chair. "Earning DMAP accreditation tells the Kansas City community and potential visitors that your DMO has attained a measure of excellence assuring that their trust is well placed and their business in good hands."

DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.

DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. For additional information on DMAP visit www.destinationmarketing.org.

About the Kansas City Convention & Visitors Association
The Kansas City Convention & Visitors Association is a not-for-profit organization whose mission is to enhance economic growth and quality of life for the region and its residents through marketing, sales and service for the convention and tourism industries. For more information, visit the organization’s Web site at VisitKC.com.

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