Kansas City Region Destination Vision

To be the Midwestern destination of choice for conventions and leisure tourism, with a vibrant city center and regional entertainment districts, providing new discoveries daily.

KCCVA Vision

To serve as Kansas City’s lead economic development organization for the city as a destination of choice for conventions and leisure tourism.

KCCVA Mission

To foster economic growth and quality of life for the region and its residents through marketing, sales and service for the convention and visitor industry.

Mission Filters

Each initiative the CVA undertakes must:

1. Increase economic impact to the community, and/or
2. Enhance the visitor experience, and/or
3. Build the destination image.

Partner Promise

We commit to business relationships based on trust and reciprocal benefit.

Visitor Promise

We commit to facilitating travel experiences that exceed visitor expectations.