Marketing Kansas City

Following 2007’s successful leisure campaign, this summer’s media push features 11 media partners in nine feeder markets. The campaign’s media buy is $1.47 million—the largest in CVA history.

• Similar to 2007, campaign messages target two main audiences: families ($650,000) and couples who travel without children ($820,000).
• The multimedia campaign utilizes several mediums, including television, radio, newspaper and online.
• The call-to-action for the campaign is the CVA’s free DiscoverKC Pass, packed with special offers to partner attractions and events. In 2007, the Pass fueled a 190% increase in requests for visitor information.

Television Advertising

The television commercials run from late April through mid August. The ad campaign targets the top drive markets for Kansas City travelers: Columbia/Jefferson City, Des Moines, Lincoln, Manhattan/Topeka, Omaha, Tulsa, St. Louis, Wichita and Springfield, Mo.

Anderson Restaurant Group
 

Argosy Casino, Hotel & Spa
 

Country Club Plaza
 

Crown Center
 

Historic Clay County
 

Kansas City Royals
 

Kansas City Zoo
 

Independence Tourism
 

National WWI Museum at Liberty Memorial
 

Union Station Kansas City
 

Worlds of Fun